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Arnold Dela Cruz
I'm Arnold Dela Cruz, a UX/UI designer.
Arnold Dela Cruz's Bio:
Arnold Dela Cruz's Experience:
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Web Developer at DreamBox Learning
October 2011 - February 2013Owned the design, development and maintenance of WordPress website. Planned and coordinated the effort to migrate the site from Ruby on Rails to WordPress back in October 2010. Worked with internal stakeholders to interpret Google analytics and marketing performance analytics to maximize lead gen. Was involved with customer/user profiling as well as content strategy. Led a small team comprised of a contract developer and contract QAE to push custom WordPress post types designed to drive visitors towards top and middle of the sales and marketing funnel. Tangentially, instrumented the site with Pardot marketing automation. Prior to departure, wrote a high-level plan to cleave the marketing website, written in PHP, from the product, developed with Ruby on Rails and Flash. The objective was to remove dependencies on internal ops team and developers for deploying releases related to functional changes to WordPress and eliminate risks of impacting product releases.
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Web Quality Engineer at DreamBox Learning
September 2010 - October 2011Project management, quality assurance, website performance, web design, systems testing and implementation. Collaborates with marketing to satisfy strategic objectives for qualified lead generation via multiple online communication channels.
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Co-founder | Creative Director at Bureau 149
April 2008 - May 2011Strategic development, client development and management, marketing and promotion, brand development, web design, print design, and identity systems design.
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Lead Designer at EVO Media Group
January 2010 - September 2010Designed and developed game mechanic UI and user-based themes for the DevHub web publishing platform, redesigned marketing site. Lead designer on special project for mysportsiq.com.
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Print Design Manager at The Selling Source
March 2007 - October 2008Project and team management, art direction, brand development, corporate identity, print communication design, advertising, and video. Collaborated with web design manager to develop unified brand visuals for parent company and subsidiaries.
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Graphic Designer at The Envision Group
May 2005 - March 2007Under the supervision of the art director, developed creative across several media including video, web, and print. Strategic marketing planning, branding, identity, and advertising. Some copy writing, product protoyping, and improvement of the design workflow.
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Graphic Designer at CMSS Architects, PC
November 2002 - April 2005Print collateral, advertising, editorial layouts, trade show exhibit design, corporate identity, press checks, web design consultant, photography. Notable accomplishments include the redesign and renaming of the firm's monthly newsletter and a design reboot of visual identity system.
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Marketing Coordinator at Island Title Corporation
April 2000 - July 2002Coordinated marketing promotions, monitor web traffic, delivered requests for title searches and escrow documents via website from loan processors and Realtors to title officers and searchers, event planning, class instructor. Design responsibilities included advertising, print, banner ads, PowerPoint presentation, trade show booths, promotional items, and marketing collateral. Key accomplishments include the design refresh of company logo, creation of company tag line, "The Touch of Aloha" (still in use), the design of new reception area, and recognition as Employee of the Month for Outstanding Leadership (April 2002).
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Senior UX Designer at Bizible
February 2013Currently in progress with planning and prototyping the interface redesign for Bizible's marketing website and core product offering--a closed-loop marketing analytics web application that traces exact online source of revenue generated offline. Working on implementing best practices for gathering data to inform decisions around UX, content strategy and design.
Arnold Dela Cruz's Education:
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University of Hawaii at Manoa
1991 – 1997B.A.
Arnold Dela Cruz's Interests & Activities:
UX/UI design, Ruby on Rails, Python, JavaScript, jQuery, CSS3, HTML5, Android/iOS mobile apps, outdoor sports, films (action, drama, comedy, scifi), music (country, rock, alternative, electronic, dance, hip hop, groove, shoegaze)
